Evaluation - Who Was Your Target Audience And How And Why Did You Attract Them?

Our target audience was the usual demographic you would expect from the slasher sub-genre. The main target group were middle-working class, white males aged between 16-24. 

They are for the most part, students either in college or university, or they are at least seeking some form of education from an institution. Basically the typical American 'college aged' person.

They are the type of people that generally enjoy having fun in their youth because "you can only live once" and go around partying or throwing parties, disobeying their elders and behaving promiscuously. This is because most horrors appeal to this demographic in general, but our production should appeal even more to this demographic seeing as one of the characters in our opening sequence gets killed at a party.

The plot largely involves 2 female characters setting up a party in the early evening which again follows the conventions our target audience would expect from a horror film. And because the character that gets killed off is an attractive female, this would satisfy the predominantly male audience who prefer watching females for obvious reasons! And because the female characters are young teens this brings about their vulnerability because society deems young people and the female gender as weak and submissive.

Our opening sequence didn’t even show a glimpse of who or what the killer was, (which is typical of the slasher sub-genre) it only showed the stalker sequences, i.e. the point of view, over the shoulder and long shots all from the killers perspective. I would say this is sticking to the convention of keeping the killers identity a secret for as long as possible. 

Also one massive convention our opening stuck to was having the promiscuous, practical joke pulling character getting killed off. In nearly every slasher film, the character that does this normally ends up suffering a disastrous fate. In the intercom system she pretended to be a killer in a mask scaring the main character half to death! Needless to say she was killed soon after.